Conti Tuning on social media
Previous Next #StayTuned Conti Tuning on social media Tuned sports cars and high-performance tires create quite explosive content on Instagram. Since 2019, follow red has been supporting the tuning division of Europe’s leading tire manufacturer Continental. The stated goal: community building and more visibility for high-performance tires on social media. Via conception, editorial planning, editorial […]
Coca-Cola Christmas Tour
Previous Next Brings wishes to the streets Coca-Cola Christmas Tour What once began as a TV commercial has now become an integral part of the pre-Christmas season and is on the wish list of numerous children and adults. Since 1997, the Coca-Cola Christmas trucks have started their big tour through Germany’s cities every year. On […]
Reveal of the 8th generation Porsche 911
Previous Next The best 911 of all time Reveal of the 8th generation Porsche 911 It’s not called the „Timeless Machine“ in vain. Unbelievable, but true: the Porsche 911 is now already in its 8th generation. Reason enough, then, to stage the Reveal show of the best 911 of all time in March 2019 in […]
EQ @ Formula E – Experience the mobile future
EQ @ Formula E – Experience the movile future How to succeed with the first public appearance of a brand that does not yet have a defined CI and is developing very dynamically? With a staging as a brand in space. This is what our Berlin colleagues developed for EQ – the innovative, up-and-coming electric […]
Mercedes-Benz EQ Nights
Previous Next EQ – Electric intelligence by Mercedes-Benz Opinion leaders, visionary minds, top influencers, journalists and other exclusive guests – they are spread all over the world. Each with their own ideas and opinions on the future of mobility. With EQnight, EQ, the new brand for electric mobility from Mercedes-Benz, a new platform for these […]
AIDA EXPIsessions
Previous Next CAST OFF TO NEW KNOWLEDGE AIDA EXPIsessions training series SOUTH 2018 In 19 days, approximately 500 participants were trained in 13 cities in southern Germany as part of the AIDA EXPIsessions. The focus was on communicating the extensive AIDA product world and the company’s own booking system, emotionalizing the brand and direct contact […]
CEP
Previous Next ACTIVATING COMPRESSION GARMENTS FROM CEP CEP trade press/consumer press Let’s talk about… compression – For CEP, one of the leading manufacturers of activating compression clothing in sports, we have been handling press relations for the areas of running, hiking, training and skiing since the beginning of 2019.By using comprehensive public relations, we convince […]
Music & Slime SlimeFest 2019
Previous Next Music & Slime SlimeFest 2019 How do you manage to sustainably inspire and entertain kids and teens these days? Take a handful of famous stars like Pietro Lombardi, a special location and add a big load of green slime. For the second time, the famous children’s and youth TV station nickelodeon brought the […]
B2B professional meets hidden champion
Previous Next B2B professional meets hidden champion PR consulting for Hugo Benzing With the trade fair „The Battery Show Novi 2018“, the starting signal was given. follow red took over the international communication measures for Hugo Benzing, such as website copy and the planning of various interviews on site. A successful project – and in […]
Mercedes Benz #sportsgarage
Sporty briefing – athletic implementation For Mercedes-Benz, we shaped up the V-Class, the Marco Polo and the services for the leisure-active target group. From May to October 2016, we were at the four German IRONMAN races and four different surf events. On board: the #sportsgarage as a presentation space and living room – supplemented by […]