How do you celebrate a classic that’s 75 years old and being relaunched? By designing a sampling tour in retro style. Fanta, the new old classic went on tour with us – in prober style: the ring bottle, a homage to the design classic by Raymond Loewy. Also on board: a VW Bulli, thousands of ice-cold samples, postcards and lots of cheerful promoters.
The program included flea markets, weekly markets, street food markets in Berlin, Hamburg, Cologne, Düsseldorf, Munich and two events. Young and old were thrilled. And so was our customer: 210,000 samples distributed and a significant increase in sales in three months sounds like a refreshing success.