Family Day Mercedes-Benz Gaggenau
Previous Next future with history Family Day Mercedes-Benz Gaggenau In keeping with 125 years of the automotive industry in Gaggenau, the big Family Day was the highlight of 2019 for the Mercedes-Benz site in Gaggenau with its Kuppenheim, Bad Rotenfels and Rastatt site sections. Under the motto „Future with History“, employees showed their families their […]
Dance for Good Dance Box
COLOURS – Dance for Good How do we bring financial services and dance art together? And introduce Mercedes-Benz Bank as a committed partner of Eric Gaultier’s „COLOURS“ dance festival? In 2015, Mercedes-Benz Bank supported Eric Gauthier’s „COLOURS International Dance Festival.“ With „Dance for Good“, we brought this partnership to the streets – and made people […]
One million clicks for Black Forest guerilla
HOLISTIC PR FOR SCHWARZWALD-MILCH One million clicks, 300,000 contacts – that’s the reward for the two refreshingly genuine guerrilla campaigns under the motto „We bring the Black Forest to the city“. While the first campaign mainly targeted SC Freiburg fans – a cow drive from the Schwarzwaldhof to Freiburg’s Schwarzwaldstadion with loudly mooing (car) cows […]
SAP S-KOM 2020 in Munich
Together, we make it happen SAP S-KOM 2020 in munich Get the new year off to a successful start with strategy and networking. For 3 days and 2 nights. With 1,250 international guests. Under the motto „Together, we make it happen“, follow red developed a room concept that connected the main stage with 11 session […]
Mercedes-Benz B-Class promotion
Previous Next Mercedes-Benz B-Class Promotion Evaluation driving experience? A+ Because young car buyers don’t come to the showroom anymore, we had to pick them up where they prefer to be. Coming along the new B-Class. That’s why we took the showroom on the road: to highly frequented city center squares, shopping centers and amusement parks. […]
Celebrating 25 years of German unification
Celebrating 25 years of German unification How do you pack 25 years of history into three days – and make German unity tangible for citizens? For the 25th anniversary of German unity, we overcame borders and brought a breath of fresh air (of change) to downtown Frankfurt. For a total of more than one million […]
Ragusa Friends Tour
Joy shared is joy doubled How do we show people in Switzerland and Baden-Württemberg that Ragusa for Friends is the best thing you can share with your friends? With a Tour de Friends, we were on the road in 19 cities. And with four postal bicycles and an original Citroen HY as a photomobile, we […]
Cuban joie de vivre with the Taxi Especial
Cuban joie de vivre with the Taxi Expecial How do we make a successful road show even better and magically bring Cuban joie de vivre to Germany? Who says that continuations can’t be even better than the original? For Havana Club Especial, we continued a Germany-wide successful roadshow experience. With a new, larger set-up as […]
Telefónica Germany & O2
Previous Next Through the year with the O2 live seasons Telefónica Germany & O2 Spring, summer, autumn and winter – we already know them. At Telefónica, the clocks tick differently: music, freedom, gaming and christmas are the seasons with which the company takes its customers through the year. In collaboration with its core brand O2, […]
Innocent Super Smoothie Sampling 2016
Previous Next A million high-fives for the „Tour de Frucht“ Innocent Super Smoothie Sampling 2016 Surprise! The innocent Super Smoothie Sampling 2016, thought up and executed by follow red, gave thousands an extra boost for the day. During the guerrilla sampling „Tour de Frucht“, our promoters cycled with a cargo bike, smoothie samples and a […]